Format is a hosted portfolio builder for photographers and other visuals-first creatives. You get themed sites, image-focused layouts, Lightroom integration, and (on higher plans) client galleries, file transfers, and a commission-free store. Hosting and SSL are included. Official pricing lists Basic at $10/mo billed annually (normally $14/month month-to-month). Pro and Pro Plus raise image counts, storage, video minutes, store product caps, and gallery limits. A 14-day trial is offered without a credit card.
🖼️ Portfolio themes: Templates built around photography and project grids.
📷 Image handling: High-resolution display with plan caps on image counts and storage.
📂 Client galleries: Proofing-style galleries and file transfers on paid tiers (counts vary by plan).
🛒 Store: Commission-free online store on Pro and above, with product caps per plan.
🔍 SEO and mobile: Built-in SEO tools and mobile-optimized themes.
🔌 Lightroom: Integration for publishing from a photography workflow.
☁️ Hosting included: No separate host; custom domain connect supported (free domain first year on some annual plans).
• Photographers who want a portfolio plus light business tools.
• Creatives who care more about image presentation than a general-purpose CMS.
• People who may sell a limited catalog of prints or products.
• Weak fit for content-heavy blogs or complex multi-product retail.